Fox Sports shoots down the NRA in NASCAR

An interesting thing happened at the track tonight, NASCAR didn’t sell out. Well, I should be more specific and say that Fox Sports didn’t sell out.

Officially, tonight’s race title was the NRA 500, but if you were watching the race on television, you wouldn’t have known it. Instead, you would have thought that tonight’s race was officially titled the Texas 500.

Here’s what happened.

Back in March, the National Rifle Association contracted with the Texas Motor Speedway to sponsor the April 13th race in Texas. Since Samsung’s sponsorship deal had ended last year, the track has labeled the race as the Texas 500, but with the new deal in place, the race would become the NRA 500.

Sometime last week, Connecticut’s Senator Chris Murphy began calling on Fox Chief Rupert Murdoch to not broadcast the race. It seems that in the wake of the recent school shooting in Newtown, Connecticut the Senator felt that it would be inappropriate to feature the NRA so prominently.

Murdoch seemingly was locked into broadcasting the race, however. He couldn’t just cancel the broadcast, especially with a contract in place.

Murdoch has been a very vocal proponent of tighter gun control laws. In fact, he‘s called for the leaders of the country to step up and make a stand. Now, the tables seemed to be turned on Murdoch. He was the one now being called to make a stand. Would he?

Well, it seems that Fox Sports came up with a work around. The race would be broadcast, but there would be zero mention by the crew of the official name of the NRA 500. Instead, graphics, intros and all references to the race would call it the Texas 500.

In fact, there were only two mentions of the name NRA 500 during the race. The first occurred when former basketball star Karl Malone uttered the opening lines of “Drivers, start your engines”. Malone made reference during his remarks that this was the NRA 500. Of course, most people aren’t aware that Malone is actually on the Board of Directors for the NRA.

The only other reference occurred as the race ended, when winner Kyle Busch was shown hoisting the trophy. The NRA 500 logo was prominently positioned on the trophy, and clearly visible. But, that’s it.

This was the first NASCAR top level race sponsored by the NRA, although they have sponsored other races through the years on lower levels. With a nearly million dollar average cost to sponsor a race, did the NRA get their money’s worth? I would venture to say that they probably didn’t.

One thing is for certain though. Rupert Murdoch and Fox Sports made a stand tonight. They held firm to their beliefs, and decided that any consequences would worth it.  In a sport full of sponsorships, branding, and sell outs, kudos to Fox Sports for sticking to their guns.

Comments

comments

Chiefs stumble at Stags, suffer first loss of season

Chiefs stumble at Stags, suffer first loss of season North Myrtle Beach's record-setting season came to an end Friday [more]

Chants land in Bahamas with hot hand for hoops

Chants land in Bahamas with hot hand for hoopsFour players reached double digits for Coastal Carolina in the [more]

Gamecocks bounce back, blow out UTEP in Conway

Gamecocks bounce back, blow out UTEP in ConwaySouth Carolina's debut in the Puerto Rico Classic at the [more]

Beach Ball Classic lineup has big names, top teams

Beach Ball Classic lineup has big names, top teamsThe 2017 Beach Ball Classic announced its schedule for the [more]

Coastal shuts out Mercer, advances to face Clemson

Coastal shuts out Mercer, advances to face ClemsonFrantzdy Pierrot teamed up with Martin Melchor to give the [more]

Chants go west in quest for first Sun Belt victory

Chants go west in quest for first Sun Belt victoryThe Coastal Carolina football team (1-9, 0-6 Sun Belt) will [more]

Redbirds top Gamecocks in opener of PR Tip-Off

Redbirds top Gamecocks in opener of PR Tip-OffThe South Carolina men's basketball team has home court of [more]

CCU men, women suffer narrow six-point losses

CCU men, women suffer narrow six-point lossesJaylen Shaw scored 17 points, but it was not enough [more]

CCU nets honors, enters SBC tourney as top seed

CCU nets honors, enters SBC tourney as top seedThe Sun Belt Conference announced its final weekly volleyball awards [more]

Chants win Sun Belt title, face Mercer in NCAA tilt

Chants win Sun Belt title, face Mercer in NCAA tiltCoastal Carolina men's soccer team gathered in the athletics field [more]

Golf: SJ's White inks deal; CF's Spencer closes strong

Golf: SJ's White inks deal; CF's Spencer closes strongSt. James High golfer Jordan White made her first hole-in-one [more]

Gamecocks invade Strand to compete in PR Tip-Off

Gamecocks invade Strand to compete in PR Tip-OffFresh off its first Final Four appearance, South Carolina travels [more]

Riptides Racing swimmers dive in for rare double dip

Riptides Racing swimmers dive in for rare double dipRiptides Racing team had a busy weekend with two squads [more]

Youth Soccer: BUFC, Coast claim four championships

Youth Soccer: BUFC, Coast claim four championshipsSixteen Coast  FA teams entered the Adidas Clash in Greensboro, [more]

CCU volleyball captures Sun Belt title, No. 1 seed

CCU volleyball captures Sun Belt title, No. 1 seedThe Coastal Carolina volleyball team clinched the number one overall [more]

CCU suffers ninth straight defeat to big-play Trojans

CCU suffers ninth straight defeat to big-play TrojansMarcus Jones returned the opening kickoff 91 yards for a [more]

Late goal lifts Chanticleers into Sun Belt tourney final

Late goal lifts Chanticleers into Sun Belt tourney finalFrandzty Pierrott scored the winning goal in the 82nd minute [more]

NMB holds off Crestwood, goes to Lower State semis

NMB holds off Crestwood, goes to Lower State semisThe North Myrtle Beach High had to battle to keep [more]

Seahawks stunned on final play by Lower Richland

Seahawks stunned on final play by Lower RichlandShocking! That's the only word to describe Myrtle Beach's heartbreaking [more]

Class 5A: Tigers, Panthers defeated in second round

Class 5A: Tigers, Panthers defeated in second roundThis looked like it could be the year for Conway [more]

CCU men, women open seasons with big victories

CCU men, women open seasons with big victoriesCoastal Carolina University started the 2017-18 season in strong fashion [more]

Local trio of girls golfers playing in North-South

Local trio of girls golfers playing in North-SouthA trio of Horry County senior golfers are closing out [more]

Playoff Previews & Picks: Catch fire when it counts

Playoff Previews & Picks: Catch fire when it countsIt's not how you start, but how you finish. That [more]

CCU baseball announces 'ambitious' 2018 schedule

CCU baseball announces 'ambitious' 2018 scheduleHome games versus eight 2017 NCAA Regional teams and facing [more]

Carolina Forest, St. James top local list of signees

Carolina Forest, St. James top local list of signeesCarolina Forest and St. James had four student-athletes sign college [more]

Chiefs stumble at Stags, suffer first loss of season

Chiefs stumble at Stags, suffer first loss of season North Myrtle Beach's record-setting season came to an end Friday [more]

Chants land in Bahamas with hot hand for hoops

Chants land in Bahamas with hot hand for hoopsFour players reached double digits for Coastal Carolina in the [more]

2 responses to “Fox Sports shoots down the NRA in NASCAR”

  1. TJ says:

    “kudos to Fox Sports for sticking to their guns”

    Really? NRA should demand a refund from NASCAR for their sponsership check. It amounts to censorship by the liberal media to suport their views, but denies those with opposing views theirs.

    Murdock at the rest don’t care about the 2nd Amendment so they’ll give on the 1st just as quick. Who’s selling out?

  2. Kris says:

    This is utterly disgusting.. What did the NRA have to do with Newtown? Enough is enough. I personally think this is diserving of a lawsuit..

Leave a Reply

Your email address will not be published. Required fields are marked *

© 2017 Grand Strand Sports Report · RSS
Myrtle Beach Web Design
Kayaking in Myrtle Beach