MB Pelicans pull the plug on marketing campaign slogan

Pelicans SmallThe Myrtle Beach Pelicans have decided to pull the plug on their 2014 season marketing campaign slogan” “Pelicans Baseball: Un-flocking-believable!”

In response to a negative reaction from some fans who felt the play on words was in bad taste and much too close to the f-bomb for innocent children, the Pelicans have removed the phrase from their marquee outside TicketReturn.com Field and on other promotional materials.

The Pelicans, who boast a family-friendly atmosphere, opted to self-censor after fielding complaints from the public. The team is already trying out new catch phrases, such as “Splash-tastic” and “Amaz-Wing” in recent promotions.

This isn’t the first run-in with the “taste police” since the team relocated here in 1999. The original design for a tiki-hut-themed stadium was quickly rejected by city and county council members who expected a more traditional ballpark for their combined $10 million investment.

A few of the team’s more outlandish promotions have fallen upon groans as well, and a misunderstanding in local and state beer sales led to a half-season of dry Sundays. But the team has been an overwhelming success in its 15-plus seasons on the Grand Strand, setting attendance records already this season.

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