Pelicans prostate exam wins MiLB Promotion of the Year

pel-prostateOn Wednesday, Ballpark Digest continued its announcement of the yearly awards, recognizing the Myrtle Beach Pelicans’ Prostate Cancer Awareness Night as the Promotion of the Year.

Prostate Cancer Awareness night made local, regional, and national headlines when the Pelicans Vice President and General Manager Andy Milovich accepted a challenge to receive an in-game prostate exam while singing “Take Me Out to the Ballgame” during the team’s game on July 24. After being jokingly challenged by Dave Priest and Liz Callaway on WRNN Hot Talk 99.5, Milovich later agreed to the exam if the “Fierce Fallon” Facebook Page had to reach 10,000 ‘Likes’ by the day of the game.

Fallon Emery, for whom the page is named, is a ten-year-old Carolina Forrest native battling brain cancer. The promotion and support of Fallon went viral, and the page blew past the 10,000 ‘Likes’ goal nearly three days before the game.

Media coverage of the promotion leading up to the night and following the game included national outlets such as ESPN, The Today Show, CNN Morning Express, Sports Illustrated, New York Post, The Washington Post, NBC Sports, Deadspin.com, Fox Sports Southwest, MLB Network, and Orlando Sentinel. The Daily Mail in London, England picked up the story, and Milovich was interviewed by radio shows across the country and even north of the border in Toronto, Canada.

On the night of the game, the Pelicans passed out 1,000 “Prostate Exam Reminders,” foam fingers with a ribbon reminder attached. Milovich conducted on-air interviews with Pelicans Radio Broadcaster Nathan Barnett before and after the exam and sang to the fans in the park and the radio audience during the seventh inning stretch.

“Turning Prostate Cancer Awareness Night into something that garnered nationwide headlines and raised money for a worthy cause is quite the feat,” said Kevin Reichard, Ballpark Digest publisher. “By pushing fans to support a local kid with medical challenges of her own and then turning it into a major event makes this a truly noteworthy promotion.”

“Prostate Cancer Awareness Night was an unbelievable experience that originated from a joke during a weekly radio appearance,” said Milovich. “Thanks to the power of social media, it generated international awareness for an incredibly important men’s health issue in less than a week.”

“Fallon Emery is an incredibly special girl that means a lot to me and our community.  Tying this promotion into a way to help her was very important to me because of my family’s relationship with her,” Milovich said. “To hear her say ‘This was the greatest day of my life’ after our Coaches vs. Cancer Night to benefit her speaks to the power of sports and the obligation we all share to benefit our communities.”

Besides raising $6,500 for Fallon Emery, the promo also raised awareness of prostate cancer in the community. Prostate cancer survivors, friends and family members of those who have been lost, and those inspired to undergo their first test reached out to the Pelicans after the event.

“It’s incredibly humbling to hear someone say ‘you definitely saved someone’s life today,’ but we embraced the promotion with the thought that ‘if it could allow one child to have a father with whom they could play catch, then it’s worth it,'” Milovich added.

Prostate cancer is the most common non-skin cancer in America, striking one in seven men in their lifetime.  However, with early detection, prostate cancer has a 97% cure rate.

The promotion not only received incredible media attention but also spread within the Minor League Baseball community. Executives with the Charleston Riverdogs (Dave Echols), Lake Elsinore Storm (Dave Oster), Savannah Sand Gnats (John Katz), and Erie SeaWolves (Greg Coleman) also underwent the “Two-Knuckle Challenge” as it has been dubbed, singing “Take Me Out to the Ballgame” while undergoing a prostate exam at their own ballparks.

“There’s a lot of heart in the baseball community, and this promotion is a prime example,” added Reichard. “No one associates fun with a prostate exam, but the Pelicans tackled a tough subject and turned it into a successful, impactful promo.”

The Pelicans return to TicketReturn.Com Field at Pelicans Ballpark in 2015, as they look to defend their Southern Division Championship Title.  The 2015 season marks the 17th season for the franchise and first as the Class A-Advanced affiliate of the Chicago Cubs.

The Pelicans return to TicketReturn.Com Field at Pelicans Ballpark in 2015, as they look to defend their Southern Division Championship Title.  The 2015 season marks the 17th season for the franchise and first as the Class A-Advanced affiliate of the Chicago Cubs.

Comments

comments

CCU Hoops: Chants suffer sixth straight loss at USA

CCU Hoops: Chants suffer sixth straight loss at USAThe Coastal Carolina men's basketball team suffered their sixth consecutive [more]

NMB boys, girls suffer first region setbacks at Wilson

NMB boys, girls suffer first region setbacks at WilsonThe North Myrtle Beach High boys and girls basketball teams [more]

CF girls blow out Knights; boys lose to WF at buzzer

CF girls blow out Knights; boys lose to WF at buzzerDespite the ice-cold weather outside, the Carolina Forest girls basketball [more]

Conway sweeps Socastee; NMB, SJ games postponed

Conway sweeps Socastee; NMB, SJ games postponedThe Conway High boys and girls basketball teams swept visiting [more]

Boys Hoops: Green breaks CA record; Braves beat CF

Boys Hoops: Green breaks CA record; Braves beat CFChristian Academy of Myrtle Beach junior Michael Green reached another [more]

Lady Panthers' second-half surge knocks off Socastee

Lady Panthers' second-half surge knocks off SocasteeThe Carolina Forest High girls basketball team broke up a [more]

Coastal adds Michigan OL transfer to recruiting class

Coastal adds Michigan OL transfer to recruiting classCoastal Carolina head football coach Joe Moglia announced Sean Fitzgerald, [more]

Earnhardt clears air about interest in buying Panthers

Earnhardt clears air about interest in buying PanthersRetired NASCAR driver Dale Earnhardt Jr. says he is interested [more]

CCU's Ruiz picked to play in Latin America Amateur

CCU's Ruiz picked to play in Latin America AmateurCoastal Carolina junior golfer Luis Ruiz has been selected to [more]

CAC swimmers clean up on medals at Tiger Invitational

CAC swimmers clean up on medals at Tiger InvitationalThe Coastal Aquatic Club (CAC) sent 37 swimmers to compete [more]

MB grad Sessions waived during 11th NBA season

MB grad Sessions waived during 11th NBA seasonFor the first time since his high school days at [more]

Horry/Georgetown Invite: CF, NMB, MB finish 1-2-3

Horry/Georgetown Invite: CF, NMB, MB finish 1-2-3The Carolina Forest High wrestling team captured the bi-county championship [more]

Battle at the Beach: MB makes it rain 3s; CA falls

Battle at the Beach: MB makes it rain 3s; CA fallsOn Friday night, a leaky roof forced the Myrtle Beach [more]

CCU Hoops: Coastal splits with visiting Georgia State

CCU Hoops: Coastal splits with visiting Georgia StateArtur Labinowicz scored a career, team and game-high 32 points, [more]

Hoops: Chiefs, Tigers use last-second shots for wins

Hoops: Chiefs, Tigers use last-second shots for winsNorth Myrtle Beach High's Cooper Chandler picked the right time [more]

MB Winter Bump tourney expects record crowd, field

MB Winter Bump tourney expects record crowd, fieldThe annual Myrtle Beach Winter Bump Volleyball Classic, hosted by [more]

Knaffle garners SCCAWS Player of the Year award

Knaffle garners SCCAWS Player of the Year awardSt. James High junior Smith Knaffle may need to add [more]

CCU Hoops: Chants split Sun Belt twinbill with GSU

CCU Hoops: Chants split Sun Belt twinbill with GSUJaylen Shaw moved into 13th place on the Coastal Carolina [more]

North Myrtle Beach boys, girls cruise past St. James

North Myrtle Beach boys, girls cruise past St. JamesThe North Myrtle Beach boys and girls basketball teams swept [more]

Wrestling: Locals earn top rankings; Chiefs take two

Wrestling: Locals earn top rankings; Chiefs take twoThe latest rankings were released Tuesday for SCHSL wrestling, but [more]

Boys Hoops: Socastee, Conway win region debuts

Boys Hoops: Socastee, Conway win region debutsThe Socastee High boys basketball team won a thrilling Region [more]

Girls Hoops: Seahawks knock off No. 1 Wilson

Girls Hoops: Seahawks knock off No. 1 WilsonThe Myrtle Beach High girls basketball team saw region rival [more]

CCU student-athletes post top semester in classroom

CCU student-athletes post top semester in classroom A record 264 Coastal Carolina student-athletes posted at least a [more]

Riptides make successful plunge at Polar Bear meet

Riptides make successful plunge at Polar Bear meetRiptides Racing's swimmers braved the cold weather and icy roads [more]

Local teams break ice with region rivals, reschedules

Local teams break ice with region rivals, reschedulesThe new year is only one week old and already [more]

CCU Hoops: Chants suffer sixth straight loss at USA

CCU Hoops: Chants suffer sixth straight loss at USAThe Coastal Carolina men's basketball team suffered their sixth consecutive [more]

NMB boys, girls suffer first region setbacks at Wilson

NMB boys, girls suffer first region setbacks at WilsonThe North Myrtle Beach High boys and girls basketball teams [more]

Comments are closed.

© 2017 Grand Strand Sports Report · RSS
Myrtle Beach Web Design
Kayaking in Myrtle Beach